

| | Wednesday, February 08, 2012Life Consultancy Purchases'...There is a persistent belief, too, that human beings are selfish: that we are driven by the need to satisfy our own desires and to heck with anybody else -- even our own children. This belief is belied by the fact that research into markets has ended up with the realisation that individuals don’t actually know enough about what their needs are to act in a truly selfish manner. We are hopeless at calculating what seem to be our best interests and intuitively take apparently wrong options all the time. Not only that, many studies show people acting far more generously than they should given their self-interest. Why is this? It is, I suggest, because we are not cold calculating scientists considering only abstract numbers, we look for the person behind the data, the relationship behind the act.'
from ank's "Deciphering Souls: How to recognise friends, lovers, rivals and allies"
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